Matt and I share the same obsession of chasing a small white ball around 18 holes, and from that we’ve become good friends.

In similar circumstances, Matt set up a side hustle during lockdown that started out as a photography account on Instagram called Hacking Meadows showcasing his work, I instantly loved his style and the way he sees and captures golf.

Matt has now developed his brand into Son of William and is now a full-time commercial, lifestyle, and golf photographer based in London, whose projects predominantly focus on his passion for the great outdoors. Matt works with people and brands to produce timeless imagery that communicate the stories at the heart of their creative vision.

So as soon as I had the idea of launching Fade Projects, I instantly called him and pitched my slightly mad idea. Without hesitation he was in. I’ll let the images on the website and socials do the rest of the talking.